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Security & privacy: submissions are routed to EternaTrust’s compliance team. Do not include full SSNs or payment details in this form. For high-sensitivity requests, our team will provide a secure channel after verification.
Cookie Policy & Tracking Technology Disclosure
(Cookie Policy)
This Cookie Policy explains how EternaTrust Insurance Group LLC (“EternaTrust,” “we,” “our,” “us”) uses cookies and similar tracking technologies on our website and digital platforms. By using this website, you consent to the use of cookies as outlined below.
1What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit a website. They help improve functionality, analyze usage, and support personalized experiences.
Types of cookies we may use include:
- Essential Cookies – required for forms, applications, or secure login
- Performance & Analytics Cookies – help us understand how users interact with our website
- Functional Cookies – remember user preferences
- Advertising Cookies (U.S.-compliant, not cross-context behavioral) – track advertising effectiveness
We do not use cookies for profiling or selling personal information.
2Types of Technologies We Use
- Cookies (first-party and third-party) — Used for analytics, load balancing, and session management.
- Pixels / Web Beacons — Used to measure the effectiveness of website content or advertisements.
- Session Recording Tools (if enabled) — Used to improve customer experience by monitoring how visitors interact with forms or tools.
- Local Storage — Used to remember user preferences.
- Analytics Tools — Including (but not limited to) Google Analytics, Meta Pixel, and other performance measurement tools.
All analytics data collected is anonymized where required.
3How We Use Cookies
- Provide accurate quotes
- Allow users to complete forms
- Improve page loading speed
- Measure website performance
- Track marketing analytics
- Enhance customer experience
- Understand user behavior on our website
- Provide accurate routing of quote and application forms
- Detect and prevent fraudulent activity
Cookies are essential for certain website functions.
4Third-Party Cookies
Some cookies may come from third-party partners that assist us with:
- Analytics
- Advertising measurement
- Website optimization
- Chat features
- Identity verification steps
- CRM integrations (EternaSync access tracking)
These partners are contractually obligated to use data only for operational purposes. We do not allow third parties to sell personal information, use data for unrelated marketing, or collect sensitive information via cookies.
5Do Cookies Collect Personal Information?
Cookies may collect:
- IP address (masked according to analytics settings)
- Device type
- Browser type
- Pages visited
- Time spent on site
- Form interaction data
Cookies do not collect:
- Social Security numbers
- Medical information
- Financial account numbers
- Sensitive personal identifiers
If you enter personal information into a form, that information is protected separately under our Privacy Policy.
6Managing Cookie Preferences
You may manage cookies through your browser settings. Popular browser controls include:
- Chrome: Clear or block cookies
- Safari: Block all or specific cookies
- Firefox: Manage cookie permissions
- Edge: Choose levels of tracking prevention
You may choose to block cookies, delete stored cookies, allow session cookies only, or restrict third-party cookies. Blocking essential cookies may limit your ability to fill out forms, receive accurate insurance quotes, complete applications, or access certain tools.
7“Do Not Track” (DNT) Signals
Some browsers offer a DNT setting. Because there is no uniform U.S. standard for responding to DNT, our website does not change behavior in response to these signals. However, users may still manually disable cookies.
8CCPA/CPRA Disclosures
For California users:
- EternaTrust does not sell personal information.
- EternaTrust does not share personal information for cross-context behavioral advertising.
- Cookie data is used only for operational and performance measurement purposes.
See our Do Not Sell My Personal Information page for more details.
9Changes to This Cookie Policy
We may update this Cookie Policy to reflect website changes, analytics improvements, technology updates, new security standards, or changes in U.S. data privacy laws. Revised versions will be posted with a new effective date.
10Contact Information
For questions about this Cookie Policy:
EternaTrust Insurance Group LLC
TruStage™ Advantage Whole Life Insurance is issued by MEMBERS Life Insurance Company. The insurance offered is not a deposit, and is not federally insured, sold, or guaranteed by any financial institution. Approval is based on your answers to the questions on the application and additional information we obtain from other sources. Product and features may vary and not be available in all states. Base Form Numbers: ICC20-WLMLIC & 2020-WLMLIC.
TruStage™ Simplified Issue Term Life Insurance is issued by CMFG Life Insurance Company. The insurance offered is not a deposit, and is not federally insured, sold or guaranteed by any financial institution. This is a term policy to age 80 that has premiums that increase when entering each five-year band: 25, 30, 35, 40, 45, 50, 55, 60, 65, 70, and 75. Approval is based on your answers to the questions on the application and additional information we obtain from other sources. Rates may be higher due to tobacco use. Product and features may vary and not be available in all states. Base Form Numbers for coverage under 100k: ICC16-A10a-039, A10a-039-2016 & over 100k ICC17-SIT-2, 2017-SIT-2.
TruStage™ Guaranteed Acceptance Whole Life Insurance is issued by CMFG Life Insurance Company. The insurance offered is not a deposit, and is not federally insured, sold, or guaranteed by any financial institution. Death benefit is limited the first 2 years of the policy and is limited to a return of 100% of premiums, plus 10%. Product and features may vary and not be available in all states. Base Form Numbers: ICC16-GAWL & 2016-GAWL.
TAWL2, GAWL, SIT1, SIT2-8658941.1-1225-0128